Lico

Lico is a family-owned, full-service commercial cleaning company that services the tri-state area. Their mission is to deliver reliable, affordable, and efficient service to all their clients. 

The challenge was to give Lico a new logo that would represent the brand’s personality and identity. When interacting with a representative from Lico, the first thing you will notice is their friendly personality. They do everything to make you feel like family and they do their best to customize a service that best suits their clients. By only having rounded edges within the logo mark and using all lowercase letters, the logo gives off a friendly, approachable appearance.